Communications

Communications goals are all about expanding and deepening our connections with people: with students, families, staff and the broader community. By doing this, we strengthen our ability to work together, collaborate and move the goals of other departments along.

Objectives Key results
Objective 1:
Improve user experiences through easier access to information and tools		 1.1 Refreshing and improving websites with user experience of our target audiences in mind.

1.2 Providing more opportunities for parents and community to connect with the District:

  • Exploring options around newsletter tools that can be used by Districts and schools
  • Exploring SMS, apps and push notification options
  • Adding Instagram, and
  • Increasing engagement in established social media sites.

1.3 Brand and application: updating templates and phasing out outdated logo and template use.

1.4 Complete launch of attendance forms.

1.5 Website and communications tool audit.

1.6 Increase number of storytelling opportunities that feature work and projects at a school based level.
Objective 2:
Support ongoing development of the District website and the Staff Portal as key informational hubs		 2.1 Refresh website with parent as primary target audience, including:

  • Launch DEIA resource hub on website
  • Develop resource library listing for the Wellness Centre, and
  • Rework copy and organization to easier, more approachable options.

2.2 Staff portal development: collaborate with TIS to improve the Staff Portal.

2.3 Ongoing updates for key sections (registration, capital projects, parent resources).
Objective 3:
Support school-based information that’s timely, meaningful, accessible and transparent		 3.1 Support more regular updates to school sites, through Comms assistant.

3.2 Regular website maintenance.

3.3 Standardize tools to make updates easier, including:

  • Provide easy “how to” guides to support staff comfort working with tools
  • Continue to build out site capacity
  • Provide more tools on the staff portal to make it easier for schools to update websites.
Objective 4:
Measure Success		 4.1 Track year-over-year qualitative and quantitative engagement:

  • Website page views
  • Bounce rates, and
  • Social media followers, views and engagement rates.

4.2 Use qualitative feedback where appropriate to measure success and modify strategies, including collection of data from a Communications Survey.