{"id":20961,"date":"2020-11-16T15:43:13","date_gmt":"2020-11-16T23:43:13","guid":{"rendered":"https:\/\/newwestschools.ca\/archive_241212\/?page_id=20961"},"modified":"2023-02-21T14:35:46","modified_gmt":"2023-02-21T22:35:46","slug":"communications","status":"publish","type":"page","link":"https:\/\/newwestschools.ca\/archive_241212\/about-us\/strategic-planning\/communications\/","title":{"rendered":"Communications"},"content":{"rendered":"

Communications<\/h2>\n

Communications goals are all about expanding and deepening our connections with people: with students, families, staff and the broader community. By doing this, we strengthen our ability to work together, collaborate and move the goals of other departments along.<\/p>\n\n\n\n\n\n\n\n
Objectives<\/strong><\/td>\nKey results<\/strong><\/td>\n<\/tr>\n
Objective 1<\/u><\/strong>:<\/strong>
\nImprove user experiences through easier access to information and tools<\/td>\n		1.1 Refreshing and improving websites with user experience of our target audiences in mind.<\/p>\n

1.2 Providing more opportunities for parents and community to connect with the District:<\/p>\n

    \n
  • Exploring options around newsletter tools that can be used by Districts and schools<\/li>\n
  • Exploring SMS, apps and push notification options<\/li>\n
  • Adding Instagram, and<\/li>\n
  • Increasing engagement in established social media sites.<\/li>\n<\/ul>\n

    1.3 Brand and application: updating templates and phasing out outdated logo and template use.<\/p>\n

    1.4 Complete launch of attendance forms.<\/p>\n

    1.5 Website and communications tool audit.<\/p>\n

    1.6 Increase number of storytelling opportunities that feature work and projects at a school based level.<\/td>\n<\/tr>\n

Objective 2<\/u><\/strong>:<\/strong>
\nSupport ongoing development of the District website and the Staff Portal as key informational hubs<\/td>\n		2.1 Refresh website with parent as primary target audience, including:<\/p>\n
    \n
  • Launch DEIA resource hub on website<\/li>\n
  • Develop resource library listing for the Wellness Centre, and<\/li>\n
  • Rework copy and organization to easier, more approachable options.<\/li>\n<\/ul>\n

    2.2 Staff portal development: collaborate with TIS to improve the Staff Portal.<\/p>\n

    2.3 Ongoing updates for key sections (registration, capital projects, parent resources).<\/td>\n<\/tr>\n

Objective 3<\/u><\/strong>:
\n<\/strong>Support school-based information that\u2019s timely, meaningful, accessible and transparent<\/td>\n		3.1 Support more regular updates to school sites, through Comms assistant.<\/p>\n

3.2 Regular website maintenance.<\/p>\n

3.3 Standardize tools to make updates easier, including:<\/p>\n

    \n
  • Provide easy \u201chow to\u201d guides to support staff comfort working with tools<\/li>\n
  • Continue to build out site capacity<\/li>\n
  • Provide more tools on the staff portal to make it easier for schools to update websites.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Objective 4<\/u><\/strong>:<\/strong>
\nMeasure Success<\/td>\n		4.1 Track year-over-year qualitative and quantitative engagement:<\/p>\n
    \n
  • Website page views<\/li>\n
  • Bounce rates, and<\/li>\n
  • Social media followers, views and engagement rates.<\/li>\n<\/ul>\n

    4.2 Use qualitative feedback where appropriate to measure success and modify strategies, including collection of data from a Communications Survey.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

    Communications Communications goals are all about expanding and deepening our connections with people: with students, families, staff and the broader community. By doing this, we strengthen our ability to work […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20949,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20961","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/newwestschools.ca\/archive_241212\/wp-json\/wp\/v2\/pages\/20961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newwestschools.ca\/archive_241212\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/newwestschools.ca\/archive_241212\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/newwestschools.ca\/archive_241212\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwestschools.ca\/archive_241212\/wp-json\/wp\/v2\/comments?post=20961"}],"version-history":[{"count":11,"href":"https:\/\/newwestschools.ca\/archive_241212\/wp-json\/wp\/v2\/pages\/20961\/revisions"}],"predecessor-version":[{"id":48309,"href":"https:\/\/newwestschools.ca\/archive_241212\/wp-json\/wp\/v2\/pages\/20961\/revisions\/48309"}],"up":[{"embeddable":true,"href":"https:\/\/newwestschools.ca\/archive_241212\/wp-json\/wp\/v2\/pages\/20949"}],"wp:attachment":[{"href":"https:\/\/newwestschools.ca\/archive_241212\/wp-json\/wp\/v2\/media?parent=20961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}